The platform is rolling out a new feature that permits them to reduce the amount of AI-made content appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift comes amid a increase in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing channels on a competing service only show clips produced artificially. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, including computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, based on their own likes,” stated a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its network labeled as artificially created. Collectively, in excess of 100 m pieces of content are added to the service each day, making AI content a minor part of its total content library.
User Control Features
Users will be capable of limit or boost the amount of AI-generated videos they see by accessing the topic control feature in the app and choosing the AI content topic. Additional categories that can already be adjusted under the tool cover current affairs, style, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate creators to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will now attach an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to stop users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2 million AI literacy fund for specialists and organizations to develop educational content about using AI responsibly. This initiative will support educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during discussion over plans to make redundant hundreds of content moderators in the United Kingdom. TikTok is expected to cut a significant number of roles in its user protection department in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by staff. The company announced a significant reduction in shocking and graphic content seen by human moderators over the previous year due to the use of its AI tools.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
